Engaging Product Launch
Two-Range AI Storytelling
استمتع ، شارك ، وابتكر
01 — Executive Summary
The Strategic Distinction
The most critical strategic decision is the clean separation of the two product groups. They share a brand but occupy entirely different emotional territories.
Group 1
Large Pack
"يا كثرة وهو واحد"
Emotional Territory
Sharing, abundance, community
Core Behavior
Group consumption moments
Visual World
Macro texture, foil peel, liquid art
Group 2
Crème Caramel
"بالعكس أحلى"
Emotional Territory
Personal ritual, indulgence
Core Behavior
Flip before consumption — the ritual
Visual World
Flip reveal, syrup glaze, caramel drip
02 — Deliverables
Content Engine
7 videos across 2 ranges, engineered for frequency, narrative payoff, and maximum cross-platform engagement.
Large Pack 360g
4 Videos
15sChocolate
Macro texture reveal. Rich cocoa close-up. Saudi friends sharing moment.
15sVanilla
Creamy pour sequence. Golden foil peel. Casual home indulgence scene.
15sMahalabia
Pistachio rain liquid art. Family sharing occasion.
30sFull Range
Narrative arc: Create, Share, Indulge. Community warmth. Brand close.
Crème Caramel
3 Videos
15sDouble Choc
Flip reveal ritual. Chocolate syrup cascade. Solo indulgence close-up.
15sSalted Caramel
Salted caramel glaze drip. The flip gesture. Glazed dome plated hero.
30sFull Range
The flip as hero behavior. New flavor reveal. Brand reinforcement.
The Creative Vision
Hyper-realistic AI visuals · Local voiceover · Indulge, Share, Create
يا كثرة وهو واحد — So much in just one
Large Pack 360g
AI-generated · Texture reveals · Foil peels · Liquid art
Chocolate
15sCore Idea
Macro Texture Reveal & Shared Indulgence. Focuses on the richness of chocolate and the fun of sharing the new large pack with friends.
Key Visual
Extreme close-up of a spoon carving through thick glossy chocolate pudding. Group of Saudi friends (Gen Z) sharing the 360g cup with multiple spoons in a modern living room.
Voiceover
شوكولاتة ولاّ فانيلّا؟ 'يا كثرة وهو واحد'.. يكفي الشلة كلها ويزيد.
Vanilla
15sCore Idea
Creamy Pour Sequence & Solo Comfort. Smooth silky texture and personal indulgence moment.
Key Visual
Macro focus on silky surface with vanilla bean specks. Gold foil lid being slowly peeled back. Young Saudi man enjoying a cup solo at home.
Voiceover
Focuses on the moment of enjoyment and the high quality of the dessert.
Mahalabia
15sCore Idea
Pistachio Rain Liquid Art & Family Occasion. Authentic local flavor and family gathering.
Key Visual
AI-generated liquid art shot of white velvety Mahalabia cream. Extreme macro of vivid green crushed pistachios falling in slow motion. Modern Saudi family sharing the 360g cup.
Voiceover
المهلبية بطعمها الأصلي، بس هالمرة بحجم يبيّض الوجه. دانيت مهلبية.. الحين بـ 360 جرام.
Full Range
30sCore Idea
Narrative Arc — Create, Share, Indulge. Sequence reinforcing all three brand pillars.
Key Visual
Montage of texture close-ups, everyday on-the-go moments, high-energy group/family sharing scenes. Brand close on the 360g packs.
Voiceover
استمتع، شارك، وابتكر.
بالعكس أحلى — Better Flipped
Crème Caramel
Flip ritual · Caramel drip sequences · Intimate indulgence
Double Choc
15sCore Idea
Flip Reveal Ritual & Syrup Cascade. Dramatic flip and luxurious glossy cascade of syrup.
Key Visual
Hand flipping the cup onto a plate frozen mid-air. Extreme slow-motion dark chocolate syrup cascading over the Double Chocolate base.
Voiceover
جربت تقلبها؟ ترى السر كله في القلّبة! دبل شوكلت أو سولتد كراميل.. الطعم يوديك عالم ثاني.
Salted Caramel
15sCore Idea
Salted Caramel Glaze Drip & The Perfect Wobble. Hyper-realistic caramel texture and iconic wobble.
Key Visual
Ultra-macro of salted caramel syrup dripping slowly off a spoon capturing its golden translucency. Close-up of the perfect wobble on a plate.
Voiceover
Emphasizes the quality and deliciousness of the new flavor.
Full Range
30sCore Idea
The Flip as Hero Behavior. Sequence dedicated to the Crème Caramel ritual and new flavors.
Key Visual
Montage of different flip moments and angles. Split-screen showing Salted Caramel vs Double Chocolate syrups. Hero shot of both new flavors side-by-side.
Voiceover
Strongly reinforces 'Better Flipped' tagline and excitement around new Crème Caramel varieties.
Video Storyboards
Concept Slides
Each video broken down into its narrative concept and key visual frames — scroll through the storyboard sequence for each.
Chocolate
15sLarge Pack 360gA rich, indulgent macro journey into the world of Danette Chocolate. The camera plunges into the thick, glossy surface of chocolate pudding, revealing its dense, velvety texture. A golden foil lid is peeled back in slow motion, releasing steam. A group of young Saudi friends (Gen Z, mixed gender) gather around a 360g cup in a modern Riyadh living room, each dipping their spoons in simultaneously — laughter, warmth, and shared indulgence.
Key Frames — Storyboard Sequence
Extreme macro: spoon carving through thick glossy chocolate pudding
Golden foil lid peeled back revealing chocolate surface, warm lighting
Close-up chocolate texture with cocoa powder dust floating in air
Saudi Gen Z friends sharing the 360g cup, modern living room
Hero shot: Danette Chocolate 360g pack, brand colors prominent
Wide shot: modern Saudi living room, friends in background, cup on table
Extreme macro: spoon carving through thick glossy chocolate pudding
Golden foil lid peeled back revealing chocolate surface, warm lighting
Close-up chocolate texture with cocoa powder dust floating in air
Saudi Gen Z friends sharing the 360g cup, modern living room
Hero shot: Danette Chocolate 360g pack, brand colors prominent
Wide shot: modern Saudi living room, friends in background, cup on table
Extreme macro: spoon carving through thick glossy chocolate pudding
Golden foil lid peeled back revealing chocolate surface, warm lighting
Close-up chocolate texture with cocoa powder dust floating in air
Saudi Gen Z friends sharing the 360g cup, modern living room
Hero shot: Danette Chocolate 360g pack, brand colors prominent
Wide shot: modern Saudi living room, friends in background, cup on table
Vanilla
15sLarge Pack 360gA serene, luxurious moment of solo indulgence. The camera glides across a silky vanilla pudding surface dotted with real vanilla bean specks. A gold foil lid peels back slowly, catching warm light. A young Saudi man in a modern minimalist apartment enjoys a quiet evening moment with his Danette Vanilla — no rush, pure comfort. Soft golden hour light bathes the scene.
Key Frames — Storyboard Sequence
Macro: silky vanilla pudding surface with visible vanilla bean specks
Gold foil lid slowly peeled back, catching warm golden light
Creamy scoop sequence — spoon lifting smooth vanilla pudding
Young Saudi man enjoying Danette solo, warm ambient lighting
Hero shot: Danette Vanilla 360g with soft cream and gold palette
Macro: silky vanilla pudding surface with visible vanilla bean specks
Gold foil lid slowly peeled back, catching warm golden light
Creamy scoop sequence — spoon lifting smooth vanilla pudding
Young Saudi man enjoying Danette solo, warm ambient lighting
Hero shot: Danette Vanilla 360g with soft cream and gold palette
Macro: silky vanilla pudding surface with visible vanilla bean specks
Gold foil lid slowly peeled back, catching warm golden light
Creamy scoop sequence — spoon lifting smooth vanilla pudding
Young Saudi man enjoying Danette solo, warm ambient lighting
Hero shot: Danette Vanilla 360g with soft cream and gold palette
Mahalabia
15sLarge Pack 360gA celebration of authentic Saudi-Arabian flavor meets modern AI artistry. Vivid green crushed pistachios rain down in dramatic slow motion onto a white velvety Mahalabia cream surface — liquid art in motion. The scene transitions to a modern Saudi family gathered around a beautifully set table, the 360g Mahalabia cup as the centerpiece. Children reach for spoons, grandparents smile.
Key Frames — Storyboard Sequence
AI liquid art: white velvety Mahalabia cream with swirling motion
Vivid green crushed pistachios falling in slow motion onto cream
Extreme macro: pistachio pieces landing on white cream, splash detail
Modern Saudi family sharing around table, 360g cup as centerpiece
Hero shot: Danette Mahalabia 360g with pistachio green and cream palette
AI liquid art: white velvety Mahalabia cream with swirling motion
Vivid green crushed pistachios falling in slow motion onto cream
Extreme macro: pistachio pieces landing on white cream, splash detail
Modern Saudi family sharing around table, 360g cup as centerpiece
Hero shot: Danette Mahalabia 360g with pistachio green and cream palette
AI liquid art: white velvety Mahalabia cream with swirling motion
Vivid green crushed pistachios falling in slow motion onto cream
Extreme macro: pistachio pieces landing on white cream, splash detail
Modern Saudi family sharing around table, 360g cup as centerpiece
Hero shot: Danette Mahalabia 360g with pistachio green and cream palette
Full Range — Large Pack 360g
30sLarge Pack 360gThe brand anthem for the Large Pack range. A montage weaving together all three brand pillars — Create, Share, Indulge. Opens with everyday enjoyment moments: friends grabbing Danette from a supermarket fridge, someone savoring a cup in the car between errands, kids sharing at a play area. Transitions to high-energy sharing scenes: a group picnic in a Saudi park, friends at a rooftop gathering. Closes with intimate indulgence moments and a brand shot of all three 360g packs together.
Key Frames — Storyboard Sequence
Everyday moment: friends grabbing Danette from a supermarket fridge
On-the-go enjoyment: savoring Danette in the car between errands
High-energy group picnic in a Saudi park, multiple 360g cups shared
Rooftop gathering with friends, warm sunset lighting
Close-up texture montage: chocolate swirl, vanilla cream, pistachio rain
Final brand shot: all three 360g packs together
Everyday moment: friends grabbing Danette from a supermarket fridge
On-the-go enjoyment: savoring Danette in the car between errands
High-energy group picnic in a Saudi park, multiple 360g cups shared
Rooftop gathering with friends, warm sunset lighting
Close-up texture montage: chocolate swirl, vanilla cream, pistachio rain
Final brand shot: all three 360g packs together
Everyday moment: friends grabbing Danette from a supermarket fridge
On-the-go enjoyment: savoring Danette in the car between errands
High-energy group picnic in a Saudi park, multiple 360g cups shared
Rooftop gathering with friends, warm sunset lighting
Close-up texture montage: chocolate swirl, vanilla cream, pistachio rain
Final brand shot: all three 360g packs together
Double Choc
15sCrème CaramelThe dramatic flip ritual. A hand holds a Danette Double Chocolate cup upside down over a pristine white plate — frozen mid-air for a beat of anticipation. Then the flip: the pudding releases in perfect form, and an extreme slow-motion cascade of dark chocolate syrup flows over the dome, coating it in a luxurious glossy layer. The camera circles the plated dessert as syrup pools at the base. Solo indulgence — one person, one perfect moment.
Key Frames — Storyboard Sequence
Hand holding cup upside down over white plate, moment of anticipation
The flip moment: pudding releasing onto plate in perfect dome shape
Extreme slow-motion dark chocolate syrup cascading over the dome
Close-up of glossy chocolate syrup pooling at base of pudding
Solo indulgence: person savoring the plated Double Choc
Hand holding cup upside down over white plate, moment of anticipation
The flip moment: pudding releasing onto plate in perfect dome shape
Extreme slow-motion dark chocolate syrup cascading over the dome
Close-up of glossy chocolate syrup pooling at base of pudding
Solo indulgence: person savoring the plated Double Choc
Hand holding cup upside down over white plate, moment of anticipation
The flip moment: pudding releasing onto plate in perfect dome shape
Extreme slow-motion dark chocolate syrup cascading over the dome
Close-up of glossy chocolate syrup pooling at base of pudding
Solo indulgence: person savoring the plated Double Choc
Salted Caramel
15sCrème CaramelHyper-realistic caramel luxury. An ultra-macro lens captures golden salted caramel syrup dripping in slow motion off a silver spoon — translucent, amber, mesmerizing. The flip gesture reveals a perfect wobbling dome on a plate, the signature Crème Caramel jiggle. Salted caramel glaze coats the surface in a warm golden sheen. Salt crystals catch dramatic light on the dome surface.
Key Frames — Storyboard Sequence
Ultra-macro: golden salted caramel syrup dripping off a silver spoon
The flip: perfect Crème Caramel dome wobbling on plate, iconic jiggle
Salted caramel glaze coating the dome, warm golden sheen
Close-up of salt crystals on caramel surface catching light
Hero shot: glazed caramel dome on dark plate, dramatic lighting
Ultra-macro: golden salted caramel syrup dripping off a silver spoon
The flip: perfect Crème Caramel dome wobbling on plate, iconic jiggle
Salted caramel glaze coating the dome, warm golden sheen
Close-up of salt crystals on caramel surface catching light
Hero shot: glazed caramel dome on dark plate, dramatic lighting
Ultra-macro: golden salted caramel syrup dripping off a silver spoon
The flip: perfect Crème Caramel dome wobbling on plate, iconic jiggle
Salted caramel glaze coating the dome, warm golden sheen
Close-up of salt crystals on caramel surface catching light
Hero shot: glazed caramel dome on dark plate, dramatic lighting
Full Range — Crème Caramel
30sCrème CaramelThe flip as the hero behavior. A montage celebrating the Crème Caramel ritual across both new flavors. Multiple flip moments from different angles — overhead, side profile, close-up. A split-screen sequence shows Salted Caramel's golden syrup versus Double Chocolate's dark cascade side by side. Closes with both new flavors plated side-by-side, reinforcing the tagline.
Key Frames — Storyboard Sequence
Overhead: two cups being flipped simultaneously onto plates
Side profile: the flip in motion, pudding mid-air
Split-screen: Salted Caramel golden syrup vs Double Chocolate cascade
Close-up comparison: golden caramel dome next to dark chocolate dome
Both new flavors plated side-by-side, dramatic presentation
Brand close: both Crème Caramel packs with tagline
Overhead: two cups being flipped simultaneously onto plates
Side profile: the flip in motion, pudding mid-air
Split-screen: Salted Caramel golden syrup vs Double Chocolate cascade
Close-up comparison: golden caramel dome next to dark chocolate dome
Both new flavors plated side-by-side, dramatic presentation
Brand close: both Crème Caramel packs with tagline
Overhead: two cups being flipped simultaneously onto plates
Side profile: the flip in motion, pudding mid-air
Split-screen: Salted Caramel golden syrup vs Double Chocolate cascade
Close-up comparison: golden caramel dome next to dark chocolate dome
Both new flavors plated side-by-side, dramatic presentation
Brand close: both Crème Caramel packs with tagline
03 — Production
Speed & Precision.
Our AI-accelerated model delivers cinematic quality in a fraction of traditional timelines, without compromising brand standards or cultural nuance.
Creative & Alignment
Creative alignment session. Messaging sign-off per range. AI prompt engineering. Reference board and visual direction approval.
AI Generation
AI generation across the full tool stack. Hero product stills. Liquid motion sequences. Lifestyle scene generation. Iterative review and selection with client.
Post-Production
Post-production: grade, composite, Arabic typography, Najdi VO record and mix, end frame animation, and format preparation.
Final Handover
Final client review and feedback round. Revision implementation. Platform export for TikTok, Instagram Reels, and Snapchat. Asset handover.
Why EINAI for Danette?
Intelligence before instinct
Decisions grounded in data, not just trends.
Craft at every scale
AI amplifies quality. The standard never drops.
Partnership over project
Embedded in your growth and accountable.
Cultural specificity
Native understanding of KSA nuances and dialect.
04 — Terms & Deliverables
Project Terms
Timeline
8 working days from creative sign-off to final asset handover.
Payment Terms
50% upon creative sign-off. 50% upon final asset handover.
Approval Process
Two structured review rounds included. Each round allows consolidated feedback within 48 hours. Additional revision rounds available at agreed rates.
Feedback Disclaimer
Timely, consolidated feedback is essential to maintain the production timeline. Delays in client response may shift delivery dates accordingly.
Production Standard
All content produced using EINAI's AI-accelerated pipeline, combining generative AI with professional post-production. Final output meets broadcast and social media quality standards.
Ownership & Usage
Upon full payment, all produced assets are fully owned by the client for unlimited use across all platforms and territories.
×Ready to Create the Indulgence?
Bringing Saudi culture and AI innovation together for a Danette experience that resonates beyond the screen.
Contact
[email protected]دانيت. استمتع، شارك، وابتكر.
DAN-KSA-2026